Kuyesetsa A/B pa Mavidiyo Ochapfupi: Malangizo a Mlengi Wokula Wapafupi
Nkhani Yoyamba
Mavidiyo ochapfupi akuyang'ana kwambiri m'mafiriji iliyonse, akulimbikitsa chidwi mwachangu kwambiri ndi mawonekedwe olimba. Koma kusintha pang'ono kosakhazikika kungasinthe pakati pa kulembetsa ndi chilichonse chokwanira. Kwa omwe amagulitsa kukula, zimenezi zikutanthauza kukhalitsa chilichonse cha thumbnail, hook, caption, ndi call to action kuti chikhale chinthu cha mayeso. Ngati mukufuna kupeza zonse mwa ntchito zanu, njira yopanga ya A/B ndi yofunikira.
M’chiwerengero ichi, tidzakuonetsani njira ya mwanjira ya step-by-step ya kuthamanga mayeso A/B pa zinthu za mavidiyo ochapfupi. Mudzaphunziranso momwe mungafotokozere zoyesetsa zanu, momwe mungakhazikitsire mayeso, kuyerekeza zotsatira, ndi kukhazikitsa zochita popanda kulemba mtima mu deta. Pomaliza, mudzakhala ndi buku la ntchito lomwe mukhoza kugwiritsa ntchito pambuyo pake lomwe limathetsa mavidewo anu kukula mosalekeza— palibe zodabwitsa.
Chifukwa Chake Kuyesetsa A/B Zimathandiza pa Mavidiyo Ochapfupi
Mavidiyo ochapfupi amafuna kudziwika mwachikulu m wouldn seconds. Izi zimapangitsa kuti kusintha kwa pang'ono kukhale ndi phindu limene likukula kwambiri kapena kukhale koipa. Kuyesetsa A/B kukuthandizani:
- Chotsani chisamaliro cha zomwe zimamveka: m'malo kungoganizira zomwe zikugwirizana ndi omvera, muletse chinthu cha zochitika za anthu zenizeni kukhazikitsa zisankho.
- Yendetsani mwachangu: Mavidiyo ochapfupi amasintha mwachangu. Kuyesetsa kukuphunzitsani ndikukula m'nthawi yake mwa masiku, osati milungu.
- Kukula mofatsa: Mappedzisali omwe ali ndi zotsiriza kwakukulu, mukhoza kukulitsa mawu omwe amabweretsa pa nsanja zina.
- Kukweza ROI: Ngakhale kukweza kwa 5 peresenti pa kudina kapena nthawi ya kuwonera kumapanga phindu pamene mukuyendetsa kampeniyo zooŵa.
Kuganizira chilichonse cha chilankhulo chilichonse ngati mayeso kumathandiza kupangitsa ndondomeko yokhazikika ya kukonza. Tiyeni tipange izi-poyamba.
Kutanthauzira Zoyeseretsa Zanu
P before kuyambitsa mayeso, lembetsani kuti muzitsimikiza kuti mtima wanu uli patsogolo kusanthula. Zinthu zofunikira za mavidiyo ochapfupi zikuphatikizapo:
- Thumbnails: Chithunzi chachikhalidwe chomwe chimawonjezera chidwi cha owonera.
- Hooks: Nthawi zazifupi za 3 mpaka 5 zikuyimbira kusunga scrolling.
- Captions: Zolemba zoyenera mmwamba zomwe zimathandiza kulimbikitsa uthenga kapena kuwonjezera zolinganiza.
- Calls to Action: Uthambi wopatsa oyang'anira kuwagwiriziza kuchita gawo lotsatira.
Kulimbikitsa kuganiza za chilichonse monga mayeso kumabweretsa zolankhula zambiri. Pangani mndandanda wa mayeso momwe tsopano aliyense wina amayang'ana pa nkhani imodzi. Izi zidzathandiza pa zoyenera kutsatsa.
Kuseta Mayeso A/B\r
Ntchito yokhazikitsa mayeso yomwe ili wabwino imasamalira deta ndi zisankho. Tsatirani izi kukonza iliyonse:
- Khazikitsa lingaliro lanu: kuyamba ndi funso lina lokhazikika. Mwachitsanzo,